DISH Fiber provides Wi-Fi to hundreds of commercial properties across the country. As part of a brand refresh in 2022, my team created a full-funnel experience plan designed to educate property owners on our collaborative approach to custom-built Wi-Fi solutions.
AWARENESS
Stand out with customization
We put the word out to show our audience that DISH Fiber is different from other managed Wi-Fi providers because of our tailor-fit approach.
CONSIDERATION
Build credibility with collaboration
We created a direct outreach campaign with custom materials designed for property owners to show how DISH Fiber delivers a quality product and service from an experienced team
CONVERSION
Ensure trust with expertise
Show our audience that DISH Fiber is a thought leader within the managed Wi-Fi landscape by partnering with influencers and PropTech leaders to to deliver actionable insights on the future of community-wide smart Wi-Fi and show how managed connectivity boosts multifamily ROI.
ADVOCACY
Drive loyalty through attention to detail
Show our audience that DISH Fiber prioritizes customer service and delivers an enjoyable experience. We presented each new partner with a one-of-a-kind gift: a custom, framed watercolor painting of their property.
Client
DISH Business
Collaborators
Art Director: Lauren Cutler, Designer/Illustrator: Savannah Brogan, Strategy: Lizzy Bakhaus, Account: Holli Gromelski