Confess everything. Regret nothing.
When MomJuice Winery came to me with the idea of creating an original drinking game to pair with their spirited blends of wine,
I put literally everything else in my life on hold to tackle this incredibly fun and shocking difficult project.
Introducing Pour Decisions, an interactive drinking card game designed to celebrate life’s more questionable choices.
Share embarrassing secrets, take a stance on impossible hypotheticals, expose your freudian subconscious and more.
Grab a drink and get ready for a night of scandal with group participation, impromptu jury panels and plenty of pour decisions.
Give up cheese forever, or smell like cheese forever?
Save a drowning puppy or add 3 years to your life?
Would you rather have your food pre-chewed, or your drinks pre-gurgled?
If you knew one meal in your future would be human meat,
would you become vegetarian?
I created the basic game mechanics and wrote the instruction booklet; established voice and tone to align with the parent company, MomJuice Winery; named the game and created the tagline; wrote prompts, questions, challenges, package copy, and on-site and online marketing copy.
Concepting / World-building / Naming / Instructional & UX Writing / Voice & Tone / Marketing
Client
KT Winery
Collaborators
Art Director: Kristen Hines, Designer: Kane Metz