The On Demand You Deserve
OneTen took it upon ourselves to reimagine the DISH On Demand experience. From a range of disorganized and inconsistent services and features, we worked to consolidate our On Demand offerings under a single new identity.
We don’t want it on request.
We want it On Demand.
Gathering these services and offerings in one location required a major overhaul of our user experience, because everything from the user interface to the On Demand logo needed to be reimagined. Once we created our new identity and developed the product, we worked with the programming, retention, and product teams within DISH to develop marketing outreach as well as customer education and support elements.
Content is King
DISH offers free movies and shows, Pay-Per-View, and original-content at the push of a button. That’s what On Demand is all about:
Getting what’s hot now. So, when developing our new look and feel, we decided to take a content-first approach, making programming
the focus of the new On Demand identity.