Don't Host a Failgate
We launched the Game Day is Coming campaign in June 2016 to promote our portable satellite antennas among college football fans.
The DISH Outdoors branch responsible for the Playmaker really invests in radio buys, so they went all out for this campaign and we got Hall of Fame wide receiver:
Michael Irvin
Studio Produced
We also got some regular voice talent actors and a local production studio to record additional scripts. It's funny, not nearly as many people felt the need to be involved in these recording sessions. That's ok, you don't need star power to get my approval - I think these turned out great.
Live Reads
When you can't rely on star power or sound effects, you write your heat out and hope the DJ has a good voice. Again, I think these turned out great.
Game Day is Coming was promoted digitally, through retail materials, over the radio, on social media, and in print. After launch, DISH Outdoors saw a 14% increase in activations from the year before and a subsequent spike in antenna sales. My team received a GDUSA 2017 American Inhouse Design Award for our work.
