To promote college basketball on Sling, we created a campaign spearheaded by basketball personality, Doris Burke.
We delivered a brand TV spot, supporting digital, web assets, and an overwhelming social media presence promoting the NBA playoffs on Sling.

TV Spot

Social Media

DIGITAL

Results

Due in large part to our efforts, Sling subscriptions grew by 56k net adds in April, 2022, just in time for the start of playoff season.

We saw an increase in association and familiarity with “Value” among men 55+ from our NBA influencer program

Facebook Brand Lift study indicated +1.6pts in message association and +2.6pts in familiarity

Client
Sling

Collaborators
Creative Director: Heather Bettis, Art Director/Motion Graphics: Wojciech Betleij, Lead Designer: Alex Becknell, Social Animator: Alan Araya